The correlation between repeat customers and profit growth is no secret to any successful business owner. Studies show that the cost of acquiring new customers is up to 5 times more expensive than retaining existing customers. There are many things restaurants can do to create customer loyalty and in turn increase repeat business. Here are a few things restaurants can do to create customer returns:
Let’s face it, humans are creatures of habit. We like to know what to expect and we like consistency. Changes in routine can be a deterrent for many individuals, especially in a restaurant. Changes can be something as simple as new hours, raised prices or inconsistent service. They might seem minor but if your customer does not know what to expect they are less likely to return. One way to combat this is ensuring accurate order taking and efficiency by using WaitRpads™. Waiters are given ample space to write down orders, promote higher priced menu options and make notes about customer preferences. By using WaitRpads™, employees are given a consistent platform for order taking, which helps produce excellent service every time.
You can use customer receipts to promote a loyalty program and encourage customer feedback. If customers feel valued and their opinions heard, they are more than likely to come back again. You can also put offers and referral programs on the back of the receipts. This will not only encourage customers to come back, but to bring someone with them as well.
Provide Great Service:
This may seem like an obvious answer, but it is so massively important that it is worth mentioning. Customer service does not just fall to the waiters. It starts in the kitchen with accurate orders and great food and goes all of the way through the dining experience until they leave the restaurant. A food labelling system ensures your prep items stay fresh and that any allergens are properly labelled and identified.