How to Use Till Rolls to Increase Customer Engagement

In any customer service driven industry, face-to-face interaction has always been the best way to engage customers.

However, with social media, digital marketing, and the continued development of new platforms to communicate through, face-to-face communication is becoming less prevalent than it once was. Customer engagement is an important element in any business that focuses on service. It’s a great way to encourage customers to get involved with your business, and essentially, become your very own team of advertisers. You will create customer loyalty and your brand will grow exponentially.

So how do you accomplish that when it seems that most people prefer to communicate from behind a screen? And what does that mean, especially for a customer-driven industry like foodservice? The short answer is, it’s time to get creative with the tools you have at your disposal. Here are a few ways to use your Till Rolls to increase customer engagement.

Every transaction ends with a receipt of some kind. A simple solution that takes something you already use and assigns it double duty. This is a great way to use your till roll to deliver a message. Everyone loves a deal, so try customised discounts on the back of your receipts. This is a great way to eliminate paper waste and you’ll draw in more repeat business. Give the customer a discount when they bring in their receipt the next time they stop in.

Another option is to include a web address on the receipt where customers can go to leave feedback. This will help your customers feel heard and respected. You’ll also drive web traffic and be able to gather valuable data on your stores, services, and products through this feedback. You can also include information about your social media accounts to attract the digital and social media savvy customer.

Recruiting new employees through targeted messages on receipts is another option for customer engagement. Turn your loyal customers into loyal employees with “We’re Hiring” information added to receipts.

You already use Till Rolls and understand the value and quality of the product. Give your customers a reason to keep the receipt and use your investment in unconventional and clever ways. Visit our website to learn more about our Till Rolls and the various options we have available.

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